Business Accreditation


GInI's Businesses Accreditation Program awards six different  accreditations to businesses. Four of these involve a comprehensive  assessment process conducted by GInI Authorized Innovation Assessors  (AInAs). The other two involve an application process, one of which must  be attested by a GInI Authorized Innovation Assessor (AInA)®. These six  accreditations are:

Certified Innovative Organization (CInOrg)®

Certified Innovative Organization is a unique certification reserved exclusively for businesses and government agencies. Through a process of independent third-party review and assessment, the CInOrg establishes that your organization has demonstrated a certain level of maturity and capability with respect to being able to consistently deliver on short, medium, and long term innovation and growth endeavors. This distinguishes your organization among its peers and competitors as being capable of delivering leading-edge value and customer experiences to its markets.

CInOrg certification is awarded at three distinct levels, corresponding to increasing levels of innovation maturity and capability. These three levels, from the least to the most capable, are:

  1. Originator.

  2. Champion.

  3. Leader.

What Organizations Should Apply?


Any organization – whether for-profit, nonprofit, or governmental agency – that depends on the use of innovation in pursuing strategic aims such as growth, market leadership, and customer satisfaction will benefit and should apply.

  1. Manufacturing Companies – High Tech, Hard Goods, Fast-Moving Consumer Goods, Food and Beverage, Pharmaceuticals, etc.

  2. Service Organizations – Banking, Finance, Insurance, Hospitality, Travel, etc.

  3. Nonprofit Institutions – Schools, Universities, Research Institutes, Libraries, Hospitals, etc.

  4. Government Agencies – Economic Development, Infrastructure, Transportation, Utilities, Social Welfare, etc.

Become a More Progressive, Forward–Thinking Organization

Your organization will become increasingly progressive and proactive as it pursues market leadership through innovation. By focusing on delivering next generation solutions and experiences that connect deeply with its markets, it will develop a sense of purpose in the organization and a strong engagement with the marketplace.

Ensure Your Organization’s Ongoing Relevance and Long-Term Resilience

Your organization will learn how to develop and drive the best mix of short, medium, and long-term innovations to ensure its ongoing relevance in the marketplace and its long-term resilience to the inevitable changes that will occur all around it. It will come to understand the importance of pursuing long-term growth in order to retain its position as a market leader.

Develop the Capability to Drive Innovation Strategically Throughout Your Organization

Your organization will learn how to pursue innovation strategically, and as such how to develop and implement an innovation strategy that supports its broader business strategy. It will also learn how to leverage both internal and external insights and capabilities to ensure it consistently delivers relevant and impactful value to its markets.

Show the World Your Commitment to Innovation and Progress

Your organization can wear its certification proudly as an emblem of its commitment to innovation and progress. It can likewise use its certification as an effective marketing tool to reinforce a message of relevance and leadership in its markets.

Working Through a GInI Authorized Innovation Provider (AInP)

To obtain CInOrg certification, your organization must contract and work through a GInI Authorized Innovation Provider (AInP). This AInP will in turn secure two or more GInI Authorized Innovation Assessors (AInAs) who will execute the CInOrg review and on-site assessment process with your organization, and thereafter submit their final Innovation Maturity Assessment Report (InMAR) to GInI. Following this, GInI will make a final determination of your organization's passing of this process, and if passing the level of CInOrg certification it will be awarded. After this, GInI will notify your organization and its AInP of this determination, and will provide your organization with a copy of the Assessors final report (the InMAR).

The CInOrg Innovation Maturity Assessment

The CInOrg Innovation Maturity Assessment is conducted using GInI’s Innovation Maturity Assessment Tool, which was developed by GInI exclusively for this purpose. This tool assesses an organization’s level of innovation capability, maturity, and outcomes.

The innovation maturity assessment consists of eight Group Sections. Each Group Section is further divided into Categories, with there being 30 Categories in all.

The assessment seeks to answer four fundamental questions for each category, namely:

Label Question
Presence / Definition To what extent is a resource or element of the program in place to support the program and carry out the work, and to what extent has it been explicitly defined?
Appropriateness / Relevance To what extent is a resource or element of the program appropriate to the program's intended needs or the organization's situation and strategy?
Use / Application To what extent is a resource or element of the program being used (and potentially managed) effectively to support the program?
Outcomes / Results. In what ways, and to what extent, is the use of a resource or element of the program actually achieving its intended objectives?

The first question is typically answered through a direct review of select collateral, including Strategy Reviews, Organizational Reviews, Program Reviews, and Targeted Operations Reviews. The latter three questions generally require Targeted Interviews of knowledgeable individuals in order to arrive at useful answers.

One of the key outputs of the CInOrg Innovation Maturity Assessment is a series of Innovation Maturity Radar Plots. These portray graphically the relative strengths and weaknesses of each area of your program for each of the eight Groups, with the Outcomes being presented at a higher level of detail given their relative weight.

GInI’s Innovation Maturity Assessment Tool (InMAT) evaluates the following eight areas:

  1. The starting element of Innovation Strategy – which can be established using the GInI Innovation Strategy Cycle (InSC), the GInI Strategic Innovation Compass (SinC), and the GInI Strategic Innovation Roadmap (SInR).

  2. The six elements of the enterprise innovation architecture – which can be established using the GInI Enterprise Innovation Architecture model.

  3. The Outcomes of the enterprise innovation program.

Together these make up everything evaluated by GInI CInOrg® Innovation Maturity Assessment Tool (InMAT).

The CInOrg Assessment scores and ranks each of the 30 Categories in the GInI Innovation Maturity Assessment Tool (InMAT) on a scale of 0 – 10, and weights these according to specific GInI guidelines. The final overall score is therefore a weighted average of these 30 Categories and will thus also range between 0 and 10. This allows organizations to be recognized as a Certified Innovative Organization® at one of the three possible levels, as reflected in the following chart.

Level Score Ranking Information
Level 0
Non Innovative
0.00 – 2.99 This level does not qualify for CInOrg® designation. --
Level 1
Originator Score
3.00 – 4.99 This is the starting level of recognition as a CInOrg®. Organizations whose maturity level falls in this range have demonstrated a strong desire to become increasingly innovative and have begun a good journey towards a formal program and structure to make that happen.
Level 2
Champion Score
5.00 – 7.99 This is the intermediate level of recognition as a CInOrg®. Organizations whose maturity level falls in this range will have made strong progress in their strategy and systems for pursuing new innovation. They will experience demonstrable business impact from their innovation efforts.
Level 3
Leader Score
8.00 – 10.00 This is the highest level of recognition as a CInOrg®. Organizations whose maturity level falls in this range have completely mastered a comprehensive innovation program and the execution of short, medium, and long term innovation strategies. They will experience demonstrable business impact from their innovation efforts, and in some ways will lead their markets with breakthrough solutions. This is the elite class of innovative organizations; few make it to this level.

To maintain its CInOrg certification, your organization must pass a full third-party reassessment every two years.
The Administrative Processing Fee for CInOrg certification is 5,000 USD. This is to be paid initially and then biannually to each year on the anniversary of your organization's original certification date. This excludes any fees paid to the AInP and their AInAs whom your organization has retained for either your initial assessment or your annual reassessments.
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