GInI Applied Innovation Master Book®

The GInI Applied Innovation Master Book® is a comprehensive book written for working business professionals seeking to understand the diverse array of concepts associated with business innovation.  The book presents these concepts in such a way that the business professional can understand them in the context of the whole of innovation practice, so that they can put them to effective use at each level of the organization.  The book is structured in a way that first presents the foundational knowledge of business innovation and then examines the respective work of Innovation Professionals, Innovation Managers, Innovation Strategists, and Chief Innovation Officers, as well as presents a detailed understanding of the Design Thinking process and its associated Design Methods.  In this way, the book can be applied at the differing stages of the professional's business career.

The GInI Applied Innovation Master Book® stands alone as the only book of its nature in the world - a book that presents a comprehensive review of all innovation topics, starting from the most tactical and going to the most strategic.  By presenting each set of topics in a logical progression corresponding to the working roles of the business organization, it is an invaluable resource for any working business professional seeking to understand their current role in innovation as well as how to prepare for their next level of innovation leadership.  No other resource exists for doing this.

The following is the structure and outline of the GInI Applied Innovation Master Book®:  

SECTION 1 - Foundation - Core Innovation Knowledge & Concepts

Chapter 1 - Foundations - The What and Why of Innovation
Chapter 2 - Renewal and Reinvention for Responsiveness and Resilience
Chapter 3 - Framing Up the World of Applied Business Innovation
Chapter 4 - Foundations of Value, Diffusion of Innovations, and Innovation Pathways
Chapter 5 - Methods of Innovation
Chapter 6 - Methods of Creativity
Chapter 7 - The Role of Design in Innovation
Chapter 8 - The Role of Research in Innovation
Chapter 9 - The Role of Intellectual Property in Innovation
Chapter 10 - Needfinding
Chapter 11 - The Contributions of Different Business Disciplines to Innovation
Chapter 12 - Innovation Structures & Roles in the Business Enterprise

SECTION 2 - Tactical Innovation & The Innovation Professional

Chapter 13 - The Innovation Professional
Chapter 14 - Driving New Projects in the Front End of Innovation
Chapter 15 - Driving New Projects in the Mid Zone of Innovation
Chapter 16 - Driving New Projects in the Back End of Innovation
Chapter 17 - The Breakthrough Innovation Method - Oblique Examination Put to Use
Chapter 18 - Innovation Design Output - Product Innovation
Chapter 19 - Innovation Design Output - Service Innovation
Chapter 20 - Innovation Design Output - Customer Experience Innovation
Chapter 21 - Innovation Design Output - Business Model Design

SECTION 3 - Innovation Management & The Innovation Manager

Chapter 22 - The Innovation Manager
Chapter 23 - The Innovation Manager as Business Leader - Driving Enterprise Innovation
Chapter 24 - The Innovation Management System
Chapter 25 - The Practice of Innovation Management - Driving Innovation Throughput
Chapter 26 - The Innovation Manager as Project Leader - Driving Focused Innovation
Chapter 27 - Program & Project Management Tools for Innovation Management
Chapter 28 - The Innovation Manager as Program Leader - Driving Engagement
Chapter 29 - The Innovation Manager as Program Leader - Using Innovation Workshops
Chapter 30 - The Innovation Manager as Liaison - Leveraging Open Innovation
Chapter 31 - The Innovation Manager as Facilitator - Creating Innovation Spaces

SECTION 4 - Applied Design Thinking

Chapter 32 - Introduction to Design Thinking & Design Methods
Chapter 33 - The Design Thinking Process
Chapter 34 - Design Methods - A Primer
Chapter 35 - The Observe Methods
Chapter 36 - The Question Methods
Chapter 37 - The Experiment Methods
Chapter 38 - The Study Methods
Chapter 39 - Prototyping for Design Thinking

SECTION 5 - Strategic Innovation & The Innovation Strategist

Chapter 40 - The Innovation Strategist
Chapter 41 - The Innovation Strategist as Brand Builder - Driving Market Intent
Chapter 42 - Strategic Innovation - Overview
Chapter 43 - The Strategic Innovation Pathways
Chapter 44 - The Strategic Innovation Vehicles
Chapter 45 - Defining the High Level Innovation Strategy
Chapter 46 - Delivering Winning Business Plans & Compelling Pitches

SECTION 6 - Enterprise Innovation & The Chief Innovation Officer

Chapter 47 - The Chief Innovation Officer
Chapter 48 - Enterprise Innovation - What the CInO Needs to Know
Chapter 49 - The Enterprise Innovation Program & Architecture
Chapter 50 - Structuring the Organization for Maximum Impact – A Deep Dive
Chapter 51 - Leveraging Innovation Teams & Other Functional Teams
Chapter 52 - Innovation Spaces – What the CInO Needs to Know
Chapter 53 - More On Corporate Venturing
Chapter 54 - Innovation Maturity & Its Significance
Chapter 55 - Management & Workplace Innovation - Building the Human Workplace

SECTION 7 - Innovation in the External Environment - Driving New Business Ventures

Chapter 56 - Innovation in the Outside World - Founders & New Business Ventures
Chapter 57 - Funding Mechanisms for New Business Ventures

In the pursuit of the different GInI innovation certificates, one would study the following sections for each corresponding certificate:


Each copy of the GInI Applied Innovation Master Book® is serialized. The serial number is printed in the front of the book. You will need to enter this serial number whenever applying to take a GInI certification exam as proof of owning a private copy of the book. 

The price for the GInI Applied Innovation Master Book® is USD 300 plus shipping fees.