Business Accreditation
GInI's Businesses Accreditation Program awards seven different accreditations to business organizations. Four of these involve a comprehensive assessment process conducted by GInI Authorized Innovation Assessors (AInAs). The other three involve an application process, one of which is to be attested by a GInI Authorized Innovation Assessor (AInA)®. These seven accreditations are:
Certified Innovative Organization (CInOrg)®
CInOrg certification is awarded at three distinct levels, corresponding to increasing levels of innovation maturity and capability. These three levels, from the least to the most capable, are:
Originator.
Champion.
Leader.
What Organizations Should Apply?
Any organization – whether for-profit, nonprofit, or governmental agency – that depends on the use of innovation in pursuing strategic aims such as growth, market leadership, and customer satisfaction will benefit and should apply.
- Manufacturing Companies – High Tech, Hard Goods, Fast-Moving Consumer Goods, Food and Beverage, Pharmaceuticals, etc.
- Service Organizations – Banking, Finance, Insurance, Hospitality, Travel, etc.
- Nonprofit Institutions – Schools, Universities, Research Institutes, Libraries, Hospitals, etc.
- Government Agencies – Economic Development, Infrastructure, Transportation, Utilities, Social Welfare, etc.
Become a More Progressive, Forward–Thinking Organization
Your organization will become increasingly progressive and proactive as it pursues market leadership through innovation. By focusing on delivering next generation solutions and experiences that connect deeply with its markets, it will develop a sense of purpose in the organization and a strong engagement with the marketplace.
Ensure Your Organization’s Ongoing Relevance and Long-Term Resilience
Your organization will learn how to develop and drive the best mix of short, medium, and long-term innovations to ensure its ongoing relevance in the marketplace and its long-term resilience to the inevitable changes that will occur all around it. It will come to understand the importance of pursuing long-term growth in order to retain its position as a market leader.
Develop the Capability to Drive Innovation Strategically Throughout Your Organization
Your organization will learn how to pursue innovation strategically, and as such how to develop and implement an innovation strategy that supports its broader business strategy. It will also learn how to leverage both internal and external insights and capabilities to ensure it consistently delivers relevant and impactful value to its markets.
Show the World Your Commitment to Innovation and Progress
Your organization can wear its certification proudly as an emblem of its commitment to innovation and progress. It can likewise use its certification as an effective marketing tool to reinforce a message of relevance and leadership in its markets.
Working Through a GInI Authorized Innovation Provider (AInP)
To obtain CInOrg certification, your organization must contract and work through a GInI Authorized Innovation Provider (AInP). This AInP will in turn secure two or more GInI Authorized Innovation Assessors (AInAs) who will execute the CInOrg review and on-site assessment process with your organization, and thereafter submit their final Innovation Maturity Assessment Report (InMAR) to GInI. Following this, GInI will make a final determination of your organization's passing of this process, and if passing the level of CInOrg certification it will be awarded. After this, GInI will notify your organization and its AInP of this determination, and will provide your organization with a copy of the Assessors final report (the InMAR).
The CInOrg Innovation Maturity Assessment
The CInOrg Innovation Maturity Assessment is conducted using GInI’s Innovation Maturity Assessment Tool, which was developed by GInI exclusively for this purpose. This tool assesses an organization’s level of innovation capability, maturity, and outcomes. The innovation maturity assessment consists of eight Group Sections. Each Group Section is further divided into Categories, with there being 30 Categories in all. The assessment seeks to answer four fundamental questions for each category, namely:
Label | Question |
---|---|
Presence / Definition | To what extent is a resource or element of the program in place to support the program and carry out the work, and to what extent has it been explicitly defined? |
Appropriateness / Relevance | To what extent is a resource or element of the program appropriate to the program's intended needs or the organization's situation and strategy? |
Use / Application | To what extent is a resource or element of the program being used (and potentially managed) effectively to support the program? |
Outcomes / Results. | In what ways, and to what extent, is the use of a resource or element of the program actually achieving its intended objectives? |
The first question is typically answered through a direct review of select collateral, including Strategy Reviews, Organizational Reviews, Program Reviews, and Targeted Operations Reviews. The latter three questions generally require Targeted Interviews of knowledgeable individuals in order to arrive at useful answers.
One of the key outputs of the CInOrg Innovation Maturity Assessment is a series of Innovation Maturity Radar Plots. These portray graphically the relative strengths and weaknesses of each area of your program for each of the eight Groups, with the Outcomes being presented at a higher level of detail given their relative weight.
GInI’s Innovation Maturity Assessment Tool (InMAT) evaluates the following eight areas:
The starting element of Innovation Strategy – which can be established using the GInI Innovation Strategy Cycle (InSC), the GInI Strategic Innovation Compass (SinC), and the GInI Strategic Innovation Roadmap (SInR).
The six elements of the enterprise innovation architecture – which can be established using the GInI Enterprise Innovation Architecture model.
The Outcomes of the enterprise innovation program.
Together these make up everything evaluated by GInI CInOrg® Innovation Maturity Assessment Tool (InMAT).
Level | Score | Ranking | Information |
---|---|---|---|
Level 0 Non Innovative | 0.00 – 2.99 | This level does not qualify for CInOrg® designation. | -- |
Level 1 Originator Score | 3.00 – 4.99 | This is the starting level of recognition as a CInOrg®. | Organizations whose maturity level falls in this range have demonstrated a strong desire to become increasingly innovative and have begun a good journey towards a formal program and structure to make that happen. |
Level 2 Champion Score | 5.00 – 7.99 | This is the intermediate level of recognition as a CInOrg®. | Organizations whose maturity level falls in this range will have made strong progress in their strategy and systems for pursuing new innovation. They will experience demonstrable business impact from their innovation efforts. |
Level 3 Leader Score | 8.00 – 10.00 | This is the highest level of recognition as a CInOrg®. | Organizations whose maturity level falls in this range have completely mastered a comprehensive innovation program and the execution of short, medium, and long term innovation strategies. They will experience demonstrable business impact from their innovation efforts, and in some ways will lead their markets with breakthrough solutions. This is the elite class of innovative organizations; few make it to this level. |
To maintain its CInOrg certification, your organization must pass a full third-party reassessment every two years.

The AInMB leverages thinking from thought leaders to bring you the best practices for building capabilities across all the major elements of a proper innovation foundation

Braden Kelley
International Keynote Speaker / Design Thinking Facilitator / Bestselling Author
I regularly use the GInI AInMB to iterate for purposeful, innovation-driven outcomes.

Samuel Broomer
Chief Strategy & Innovation Officer
For me, GInI has been a game changer. Shortly after receiving my GInI certification, I received an award as a Global Thought Leader.

Peter Farrington
Principal Environmental Studies and Research Specialist
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CEO and Managing Partner at Spark Partners
GInI’s certifications give you the tools, templates, and guidance to become truly successful in a world where innovation is increasingly important.

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Board of Directors at The Warrior Connection
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Speaker at RamonVullings.com
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Head of the Innovation Practice at The Garage
GInI's programs are so helpful because they don't tie you down to a single approach but rather provide a firm foundation across a broad array of techniques.

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Author of Mapping Innovation & Cascades
The Global Innovation Institute is highly considered in academia and business. It is exciting and humbling to be involved.

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TEDx Speaker, Author, Executive Coach, Psychologist, Leadership Coach, Career Coach, Public Speaking Coach
My partnership with GInI has made me better, faster, and stronger as an active innovation leader, professional, and practitioner.

Marc Kolp
Director at UMBC Training Centers
Attaining the CCInO designation has allowed me to share great processes and models with my clients to help them grow into innovative organizations.

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Principal Consultant at The Intrapreneur Expert
The essential processes and disciplines of successful innovation have never been formalized in such a complete and valuable way until GInI’s AInMB.

Bryan Mattimore
Co-Founder at Growth Engine
Earning my CCInO designation from GInI has been the most important academic endeavor that I have currently undertaken in my professional life.

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Chief Operating Officer at Odeh Holdings Group
Leveraging the GInI Innovation Models has accelerated my ability to create business value through marketing and innovation for the leaders and organizations I serve.

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CEO & Chief Transformation Officer at Strategic Transformation Partners
As an Advisory Board member of GInI, I am very amazed by the amount of huge work which was employed to craft the master book, which by itself a treasure.

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Founder & CEO at Plazabridge Group
GInI’s Certification has allowed me to become a better version of myself – a better innovator, team contributor, empathic customer listener and business leader.

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Chief Strategy & Innovation Officer
The CCInO certification has helped my firm in gaining substantial market share and has also exponentially grown my personal and professional life.

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Chief Operating Officer at Odeh Holdings Group
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Co-Founder at Growth Engine
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Director of Awards Program at Katerva
After becoming a GInI Certified Design Thinking Professional, I am now able to design the way I lead, manage, create, and innovate.

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Senior Manager at at Bank Islam Malaysia Berhad
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Fadi Rabie
Service Excellence Executive Manager at Jordan Commercial Bank
Obtaining my GInI certification has helped me attain the knowledge needed to steer business in a new direction and was a key component of my new career progress.

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Director of Service Innovation & Enterprise Architecture at Dubai Customs
After becoming a Certified Innovation Professional, I received much more training offers from different training centers.

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Trainer in Innovation and Change Management
The GInI AInMB has been my go-to resource for nearly every innovation program, training course, and consulting opportunity.

Marc Kolp
Director at UMBC Training Centers
GInI AInMB is a global reference for ambitious individuals who seek to improve their knowledge and skills in innovation thinking and practice.

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Associate Partner at Siegel Human Resource Ltd
Becoming a CDTP has boosted my career and inspired me to launch a startup studio with end-to-end innovation process and problem-solving skills.

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Innovation Catalyst at Innovation Nation
As a PhD holder in Innovation Management, I must admit that the GInI AInMB is very insightful and practical. It has significantly helped my career.

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ISO technical committee member at Ministry of industry and mineral resources
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Osama Badandy
Certified Creativity and Innovation Trainer Royal Commission for Jubail and Yanbu
I have been pleasantly surprised at the wealth of information, processes, and educational content that GInI offers to help innovation companies around the world.

Teresa Spangler
Founder & CEO at Plazabridge Group
“I love that the GInI AInMB is full of really useful tools, as well as information on when and how to use them. I highly recommend it to anyone embracing the topic of innovation.”

Bettina von Stamm
Director of Awards Program at Katerva
Attaining the CCInO designation has truly boosted my consulting practice and added significant depth to the knowledge I can share.

Shona Welsh
Principal Consultant at The Intrapreneur Expert
Becoming a CInP has taken me to a new dimension of thinking on a professional and personal level. I have learnt to embrace an innovative mindset.

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Excellence Assessor& Auditor at Dubai Government
I encourage every professional that is looking to master innovation to have a copy of the GInI AInMB because it contains the tools required to elevate one’s leadership skills.

Suhail Al-Almaee
Executive Director at Tatweer Education Holding Company
The GInI AInMB is such an excellent body of knowledge on innovation. What I liked most about it is its practicality, application, and wealth of knowledge.

Tarek Naghaway
Executive Director at Tatweer Education Holding Company
I cannot elaborate enough on how the AInMB is crammed with applicable processes, tools, and knowledge in the field of innovation.

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Founder & CEO at Plazabridge Group
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Wahed Alqahtani
Innovation Advocate at Innovation Nation
The AInMB has taught me how to build a culture and a place of innovation in any organization.

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Support Services Sector Adviser
The AInMB has helped me change the way I think about designing services to suit our customers.

Adel Al Yahmadi
Customer Service Agent at TRA
GInI AInMB taught me how to drive innovation culture and how to be a true innovation catalyst for my bank. It is not just a book but a reference that I can use for years to come.

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Digital Innovation Analyst at Riyad Bank
The professional certificates provided by GInI have helped me see and apply innovation with a deeper, detailed and interconnected perspective.

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Innovation Advocate at Innovation Nation
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DGM and Sales Manager at Petra Scientific Technologies L.L.C
GInI’s certifications have helped me understand the creativity and innovation concepts and gain a deep knowledge about the various areas in innovation.

Khalid Al Hosani
Trainer in Innovation and Change Management