Business Model Canvas (BMC)

GInI Business Model Canvas (BMC) [ PDF version ]

GInI Business Model Canvas (BMC) GInI’s own adaptation of the classic family of tools known as business model canvases (of which several variety exist). In GInI’s version of the tool, customer outcomes and motivations are kept front and center so that in the business model design exercise, designers are kept from straying away from the core value proposition they are trying to deliver and the underlying reasons for delivering that value proposition.