Customer Experience Journey Map (CXJM)

GInI Customer Experience Journey Map (CXJM)[ PDF version ]

GInI Customer Experience Journey Map (CXJM) GInI’s own adaptation of the classic family of tools known as customer experience journey maps.  In GInI’s version of the tool, emphasis is placed on having an in-depth understanding of the customer, their psyche, and their frame of mind when triggering the experience, and on otherwise capturing the key stakeholder actions required to deliver winning customer experiences that create the moments of truth needed create a lasting positive brand experience.