Exclusive GInI Webinar: A.L.I.E.N. Thinking - The Five Patterns of Creative Thinking

Exclusive GInI Webinar: A.L.I.E.N. Thinking - The Five Patterns of Creative Thinking

Join us on Tuesday January 18th for an exclusive GInI Webinar with the award-winner professor, author, and podcaster Michael Wade – Director of the Global Center for Digital Business Transformation at the IMD Business School and author of the book A.L.I.E.N. Thinking.


For the past decade, Michael Wade, along with co-authors Cyril Bouquet, and Jean-Louis Barsoux, have studied inventors, scientists, doctors, entrepreneurs, and artists. Some of these people, or “aliens,” as the authors call them, are able to make leaps of creativity using five patterns of thinking.  These patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving that not only allows them to form creative and innovative ideas, but also to translate them into breakthrough solutions. In this session, Michael will introduce the main ideas behind ALIEN thinking and, true to his background, will provide a digital twist. Be prepared to meet your inner alien!


You won’t want to miss this exclusive webinar.  Register today: https://www.eventbrite.com/e/236581370247


Michael Wade is a Professor of Innovation and Strategy at IMD in Lausanne, Switzerland where he directs the Global Center for Digital Business Transformation. Michael has published ten books and hundreds of articles on innovation and digital disruption and appears frequently in the mainstream media. In 2021, he was named to the Digital Shapers Hall of Fame by a consortium of Swiss business media.

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05 January 2022


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