Human-Centered Design Hierarchy (HCDH)

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Human-Centered Design Hierarchy A model of the human psyche derived from human psychology and sociology. It illustrates how that one's job in Design Thinking and Human Centered Design is to observe a person's attitudes and behaviors in a situation, and to then develop hypotheses about that person's motivations and priorities in the situation, followed by extensive questioning, study, and experimentation to test those hypotheses. This allows one to develop an empathic understanding of the person and the situation, and thus of the person's ultimate motivations and priorities - both those of the highly situational Actuated Person (extrinsic) and those of the unchanging Core Person (intrinsic). Doing this allows a business to design new innovations that resonate with that person's true needs, desires, and motivations.