GInI Innovation Endorsement Certificate

In the interest of further advancing the cause of business innovation, GInI operates the GInI Innovation Endorsement Program. This program seeks to recognize relevant innovations from businesses by endorsing them for their innovative value and actual business impact. Endorsement of one's innovations by GInI is sound, objective evidence of their innovativeness and value, without requiring the business to expose confidential details of the innovationsto the public.

GInI offers three tiers of endorsement, according to the type and scope of the innovation:

  1. Tier 1: Internal Process Innovations – innovations internal to the business; these do not result in new market offerings.
  2. Tier 2: Value Capture – extensions of current offerings that enable the business to deliver more value and capture greater market share.
  3. Tier 3: Value Creation – delivery of completely new offerings that grow the business beyond its current core.

Higher tier innovations, in general, require more effort and investment to achieve than do lower tier innovations, and also represent the greatest risk/reward profile. They are therefore more prestigious and rarer. The applying business must have an exclusive right to use the innovation, and the innovation must have been in use for a minimum of six (6) months so that actual business impact can be assessed reliably.

Businesses wishing to secure a GInI Innovation Endorsement must work through a GInI Authorized Innovation Assessor (AInA)® to complete and submit the endorsement application. An innovation must have been in use for a minimum of six (6) months so that actual business impact can be assessed reliably. GInI Innovation Endorsements are valid for the life of the innovation and do not expire.