Applied Innovation Master Book® (AInMB®) English Print Version

AINMBEPR

Applied Innovation Master Book® (AInMB®) English Print Version AINMBEPR
Applied Innovation Master Book® (AInMB®)
Price : 350 USDIn stock
The GInI Applied Innovation Master Book® is a comprehensive reference book written for working business professionals seeking to understand the diverse array of concepts associated with business innovation.
The book presents these concepts in such a way that business professionals can understand and apply them in the context of the whole of innovation practice, and use them effectively at every level of the organization.


The book is structured in a way that first presents the foundational knowledge of business innovation and then examines the respective work of Innovation Professionals, Innovation Managers, Innovation Strategists, and Chief Innovation Officers. It also presents a detailed understanding of the Design Thinking process and its associated design methods. In this way, the book can be applied at the differing stages of the professional's business career.


GInI Applied Innovation Master Book® stands alone as the only book of its nature in the world - a book that presents a comprehensive review of all innovation topics, starting from the most tactical and going to the most strategic.



The GInI Applied Innovation Master Book (AInMB) stands alone as the single most comprehensive and instructive resource available on how to drive innovation successfully within the business enterprise. Period.

Unlike any other resource before it, the AInMB is a comprehensive reference work presenting all topics pertaining to applied business innovation, starting from the most tactical and going to the most strategic. As a result, it brings to life everything working professionals, managers, directors, and executives need to know in order to structure and drive ongoing, systematic innovation within the business – what has come to be known as Innovation 2.0.

What makes the AInMB so effective is its unique, new-to-the-world structure. Specifically, it starts out by presenting the foundational knowledge of business innovation and then lays out all of the tasks – tactical, operational, strategic, and otherwise – needing to be done within the business to make innovation happen effectively – all organized by role, moving from the Innovation Professional, to the Innovation Manager, to the Innovation Strategist, and finally to the Chief Innovation Officer. It also presents a detailed explanation of Design Thinking and the associated Design Methods.

By presenting each set of topics in this way – as a logical progression corresponding to the working roles of the business organization – it also serves as an invaluable resource for any working business professional seeking to understand their current role in innovation as well as how to prepare for their next level of innovation leadership. No other resource exists for doing this.



https://www.gini.org/AInMB

Publisher: GInI | Global Innovation Institute
ISBN -13: 97-06-9289-152-0
Format: Hardcover / colored pages
Length: 856 pages
Shipping Weight: 3.3 kg / 7.3 lb
Book Dimensions: 28.5 cm x 26.5 cm x 5.0 cm
Shipping Courier: DHL Express
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