GInI Applied Innovation Master Book
The GInI Applied Innovation Master Book is the world’s most comprehensive reference book in the field of applied business innovation. It was written by experienced industry thought leaders for working professionals needing to understand the diverse array of concepts associated with business innovation. It presents these concepts in a way that working professionals can understand and apply in the context of their own work, as well as of the entirety of innovation practice. This allows these concepts to be used effectively at each and every level of the organization.
Because the mission of the book is to empower innovation across the entire business enterprise, it is structured in a way that first presents the foundational knowledge of business innovation, and then examines the respective work of Innovation Professionals, Innovation Managers, Innovation Specialists, Innovation Strategists, and Chief Innovation Officers – allowing each role to work together effectively for the benefit of an organization’s overall innovation efforts.
This structure also permits the book to be applied to an individual’s professional career, serving as a key career advancement tool as they progress through varying stages of their career.
The GInI Applied Innovation Master Book stands alone as the single most comprehensive resource available on how to drive innovation effectively inside the business enterprise. In fact, it is the only book of its kind in the world – a book presenting comprehensive coverage of all innovation topics, beginning with the most tactical (innovation at the individual and team levels) and moving up to the most strategic (innovation at the corporate level). As such, it brings to life everything that working professionals, managers, directors, and executives need to know to structure and drive ongoing, systematic innovation inside the enterprise – what is known as Innovation 2.0.
What makes the AInMB so incredibly effective is its unique, role-based structure. By presenting each set of topics in this manner – as a logical progression corresponding to the working roles of the organization – the AInMB serves as an invaluable resource for any working professional, anywhere, seeking to understand their unique role in the practice of innovation – as well as prepare for their next level of leadership in the world of innovation. No other resource does this.

ISBN-13: 97-06-9289-152-0
Format: Hardcover / colored pages
Length: 856 pages
Shipping Weight: 3.3 kg / 7.3 lb
Book Dimensions: 28.5 cm x 26.5 cm x 5.0 cm
Shipping Courier: DHL Express
The following is the structure and outline of the GInI Applied Innovation Master Book:
Foundation - Core Innovation Knowledge & Concepts
Chapter 1 - Foundations - The What and Why of Innovation
Chapter 2 - Renewal and Reinvention for Responsiveness and Resilience
Chapter 3 - Framing Up the World of Applied Business Innovation
Chapter 4 - Foundations of Value, Diffusion of Innovations, and Innovation Pathways
Chapter 5 - Methods of Innovation
Chapter 6 - Methods of Creativity
Chapter 7 - The Role of Design in Innovation
Chapter 8 - The Role of Research in Innovation
Chapter 9 - The Role of Intellectual Property in Innovation
Chapter 10 - Needfinding
Chapter 11 - The Contributions of Different Business Disciplines to Innovation
Chapter 12 - Innovation Structures & Roles in the Business Enterprise
Tactical Innovation & The Innovation Professional
Chapter 13 - The Innovation Professional
Chapter 14 - Driving New Projects in the Front End of Innovation
Chapter 15 - Driving New Projects in the Mid Zone of Innovation
Chapter 16 - Driving New Projects in the Back End of Innovation
Chapter 17 - The Breakthrough Innovation Method - Oblique Examination Put to Use
Chapter 18 - Innovation Design Output - Product Innovation
Chapter 19 - Innovation Design Output - Service Innovation
Chapter 20 - Innovation Design Output - Customer Experience Innovation
Chapter 21 - Innovation Design Output - Business Model Design
Innovation Management & The Innovation Manager
Chapter 22 - The Innovation Manager
Chapter 23 - The Innovation Manager as Business Leader - Driving Enterprise Innovation
Chapter 24 - The Innovation Management System
Chapter 25 - The Practice of Innovation Management - Driving Innovation Throughput
Chapter 26 - The Innovation Manager as Project Leader - Driving Focused Innovation
Chapter 27 - Program & Project Management Tools for Innovation Management
Chapter 28 - The Innovation Manager as Program Leader - Driving Engagement
Chapter 29 - The Innovation Manager as Program Leader - Using Innovation Workshops
Chapter 30 - The Innovation Manager as Liaison - Leveraging Open Innovation
Chapter 31 - The Innovation Manager as Facilitator - Creating Innovation Spaces
Applied Design Thinking
Chapter 32 - Introduction to Design Thinking & Design Methods
Chapter 33 - The Design Thinking Process
Chapter 34 - Design Methods - A Primer
Chapter 35 - The Observe Methods
Chapter 36 - The Question Methods
Chapter 37 - The Experiment Methods
Chapter 38 - The Study Methods
Chapter 39 - Prototyping for Design Thinking
Strategic Innovation & The Innovation Strategist
Chapter 40 - The Innovation Strategist
Chapter 41 - The Innovation Strategist as Brand Builder - Driving Market Intent
Chapter 42 - Strategic Innovation - Overview
Chapter 43 - The Strategic Innovation Pathways
Chapter 44 - The Strategic Innovation Vehicles
Chapter 45 - Defining the High Level Innovation Strategy
Chapter 46 - Delivering Winning Business Plans & Compelling Pitches
Enterprise Innovation & The Chief Innovation Officer
Chapter 47 - The Chief Innovation Officer
Chapter 48 - Enterprise Innovation - What the CInO Needs to Know
Chapter 49 - The Enterprise Innovation Program & Architecture
Chapter 50 - Structuring the Organization for Maximum Impact – A Deep Dive
Chapter 51 - Leveraging Innovation Teams & Other Functional Teams
Chapter 52 - Innovation Spaces – What the CInO Needs to Know
Chapter 53 - More On Corporate Venturing
Chapter 54 - Innovation Maturity & Its Significance
Chapter 55 - Management & Workplace Innovation - Building the Human Workplace
Innovation in the External Environment - Driving New Business Ventures
Chapter 56 - Innovation in the Outside World - Founders & New Business Ventures
Chapter 57 - Funding Mechanisms for New Business Ventures
The price for the GInI Applied Innovation Master Book is:
GInI Applied Innovation Master Book – AInMB® | |||
Language Version | Medium | GInI Council Members | Non GInI Members |
English | Dual Version PURCHASE NOWDigital + Print | 325 USD + shipping fees | 375 USD + shipping fees |
Digital PURCHASE NOWSecure PDF | 300 USD | 350 USD | |
Print PURCHASE NOW28.5 cm x 26.5 cm x 5.0 cm | 300 USD + shipping fees | 350 USD + shipping fees | |
Arabic | Dual Version PURCHASE NOWDigital + Print | 325 USD + shipping fees | 375 USD + shipping fees |
Digital PURCHASE NOWSecure PDF | 300 USD | 350 USD | |
Print PURCHASE NOW28.5 cm x 26.5 cm x 5.0 cm | 300 USD + shipping fees | 350 USD + shipping fees |