Business Accreditation
GInI's Businesses Accreditation Program awards eight different accreditations to business organizations. Five of these involve a comprehensive assessment process conducted by GInI Authorized Innovation Assessors (AInAs). The other three involve an application process, one of which is to be attested by a GInI Authorized Innovation Assessor (AInA)®. These eight accreditations are:
Certified Innovative Organization (CInOrg)®
CInOrg accreditation is awarded at three distinct levels, corresponding to increasing levels of innovation maturity and capability. These three levels, from the least to the most capable, are:
Originator.
Champion.
Leader.
What Organizations Should Apply?
Any organization – whether for-profit, nonprofit, or governmental agency – that depends on the use of innovation in pursuing strategic aims such as growth, market leadership, and customer satisfaction will benefit and should apply.
- Manufacturing Companies – Hard Goods, Consumer Goods, High Tech, Food & Beverage, Pharmaceuticals, etc.
- Service Organizations – Banking, Finance, Insurance, Hospitality, Travel, etc.
- Entertainment Organizations – Music, Sports, Entertainment, Theme Parks, etc.
- Utility Organizations – Electric, Water, Gas, Refuse, etc.
- Extraction Organizations – Agriculture, Mining, Forestry, etc.
Certified Innovative Organization (CInOrg)®
Benefits
Become a More Progressive, Forward–Thinking Organization
Your organization will become increasingly progressive and proactive as it pursues market leadership through innovation. By focusing on delivering next generation solutions and experiences that connect deeply with its markets, it will develop a sense of purpose in the organization and a strong engagement with the marketplace.
Ensure Your Organization’s Ongoing Relevance and Long-Term Resilience
Your organization will learn how to develop and drive the best mix of short, medium, and long-term innovations to ensure its ongoing relevance in the marketplace and its long-term resilience to the inevitable changes that will occur all around it. It will come to understand the importance of pursuing long-term growth in order to retain its position as a market leader.
Develop the Capability to Drive Innovation Strategically Throughout Your Organization
Your organization will learn how to pursue innovation strategically, and as such how to develop and implement an innovation strategy that supports its broader business strategy. It will also learn how to leverage both internal and external insights and capabilities to ensure it consistently delivers relevant and impactful value to its markets.
Show the World Your Commitment to Innovation and Progress
Your organization can wear its certification proudly as an emblem of its commitment to innovation and progress. It can likewise use its accreditation as an effective marketing tool to reinforce a message of relevance and leadership in its markets.
Obtaining
Working Through a GInI Authorized Training & Assessment Provider (ATAP)
To obtain CInOrg accreditation, your organization must contract and work through a GInI Authorized Training & Assessment Provider (ATAP). This ATAP will in turn secure two or more GInI Authorized Innovation Assessors (AInAs) who will execute the CInOrg review and on-site assessment process with your organization, and thereafter submit their final Innovation Maturity Assessment Report (InMAR) to GInI. Following this, GInI will make a final determination of your organization's passing of this process, and if passing the level of CInOrg certification it will be awarded. After this, GInI will notify your organization and its AInP of this determination, and will provide your organization with a copy of the Assessors final report (the InMAR).
The CInOrg Innovation Maturity Assessment
The CInOrg Innovation Maturity Assessment is conducted using GInI’s Innovation Maturity Assessment Tool, which was developed by GInI exclusively for this purpose. This tool assesses an organization’s level of innovation capability, maturity, and outcomes. The innovation maturity assessment consists of eight Group Sections. Each Group Section is further divided into Categories, with there being 30 Categories in all. The assessment seeks to answer four fundamental questions for each category, namely:
Label | Question |
---|---|
Presence / Definition | To what extent is a resource or element of the program in place to support the program and carry out the work, and to what extent has it been explicitly defined? |
Appropriateness / Relevance | To what extent is a resource or element of the program appropriate to the program's intended needs or the organization's situation and strategy? |
Use / Application | To what extent is a resource or element of the program being used (and potentially managed) effectively to support the program? |
Outcomes / Results. | In what ways, and to what extent, is the use of a resource or element of the program actually achieving its intended objectives? |
The first question is typically answered through a direct review of select collateral, including Strategy Reviews, Organizational Reviews, Program Reviews, and Targeted Operations Reviews. The latter three questions generally require Targeted Interviews of knowledgeable individuals in order to arrive at useful answers.
One of the key outputs of the CInOrg Innovation Maturity Assessment is a series of Innovation Maturity Radar Plots. These portray graphically the relative strengths and weaknesses of each area of your program for each of the eight Groups, with the Outcomes being presented at a higher level of detail given their relative weight.
GInI’s Innovation Maturity Assessment Tool (InMAT) evaluates the following eight areas:
The starting element of Innovation Strategy – which can be established using the GInI Innovation Strategy Cycle (InSC), the GInI Strategic Innovation Compass (SinC), and the GInI Strategic Innovation Roadmap (SInR).
The six elements of the enterprise innovation architecture – which can be established using the GInI Enterprise Innovation Architecture model.
The Outcomes of the enterprise innovation program.
Together these make up everything evaluated by GInI CInOrg® Innovation Maturity Assessment Tool (InMAT).
Scoring
Level | Score | Ranking | Information |
---|---|---|---|
Level 0 Non Innovative | 0.00 – 2.99 | This level does not qualify for CInOrg® designation. | -- |
Level 1 Originator Score | 3.00 – 4.99 | This is the starting level of recognition as a CInOrg®. | Organizations whose maturity level falls in this range have demonstrated a strong desire to become increasingly innovative and have begun a good journey towards a formal program and structure to make that happen. |
Level 2 Champion Score | 5.00 – 7.99 | This is the intermediate level of recognition as a CInOrg®. | Organizations whose maturity level falls in this range will have made strong progress in their strategy and systems for pursuing new innovation. They will experience demonstrable business impact from their innovation efforts. |
Level 3 Leader Score | 8.00 – 10.00 | This is the highest level of recognition as a CInOrg®. | Organizations whose maturity level falls in this range have completely mastered a comprehensive innovation program and the execution of short, medium, and long term innovation strategies. They will experience demonstrable business impact from their innovation efforts, and in some ways will lead their markets with breakthrough solutions. This is the elite class of innovative organizations; few make it to this level. |
Maintaining
To maintain its CInOrg accreditation, your organization must pass a full third-party reassessment every two years.
Investment
Testimonial

Braden Kelley
International Keynote Speaker / Design Thinking Facilitator / Bestselling Author

Samuel Broomer
Chief Strategy & Innovation Officer

Peter Farrington
Principal Environmental Studies and Research Specialist

Adam Hartung
CEO and Managing Partner at Spark Partners

Holly Green
Board of Directors at The Warrior Connection

Ramon Vullings
Speaker at RamonVullings.com

Dr. Marc Sniukas
Head of the Innovation Practice at The Garage

Greg Satell
Author of Mapping Innovation & Cascades

Dr. Justin James Kennedy
TEDx Speaker, Author, Executive Coach, Psychologist, Leadership Coach, Career Coach, Public Speaking Coach

Marc Kolp
Director at UMBC Training Centers

Shona Welsh
Principal Consultant at The Intrapreneur Expert

Bryan Mattimore
Co-Founder at Growth Engine

Tarick Odeh
Chief Operating Officer at Odeh Holdings Group

Tracy Paddock Beam
CEO & Chief Transformation Officer at Strategic Transformation Partners

Teresa Spangler
Founder & CEO at Plazabridge Group

Samuel Broomer
Chief Strategy & Innovation Officer

Tarick Odeh
Chief Operating Officer at Odeh Holdings Group

Bryan Mattimore
Co-Founder at Growth Engine

Bettina von Stamm
Director of Awards Program at Katerva

Rafidah Kasdi
Senior Manager at at Bank Islam Malaysia Berhad

Fadi Rabie
Service Excellence Executive Manager at Jordan Commercial Bank

Dr. Hussam Mohammed
Director of Service Innovation & Enterprise Architecture at Dubai Customs

Khalid Al Hosani
Trainer in Innovation and Change Management

Marc Kolp
Director at UMBC Training Centers

Mohammad Habib
Associate Partner at Siegel Human Resource Ltd

Mohammed Alibrahim
Innovation Catalyst at Innovation Nation

Omar alharbi
ISO technical committee member at Ministry of industry and mineral resources

Osama Badandy
Certified Creativity and Innovation Trainer Royal Commission for Jubail and Yanbu

Teresa Spangler
Founder & CEO at Plazabridge Group

Bettina von Stamm
Director of Awards Program at Katerva

Shona Welsh
Principal Consultant at The Intrapreneur Expert

Soha Radwan
Excellence Assessor& Auditor at Dubai Government

Suhail Al-Almaee
Executive Director at Tatweer Education Holding Company

Tarek Naghaway
Executive Director at Tatweer Education Holding Company

Teresa Spangler
Founder & CEO at Plazabridge Group

Wahed Alqahtani
Innovation Advocate at Innovation Nation

Abdulla Mohammed Naqi
Support Services Sector Adviser

Adel Al Yahmadi
Customer Service Agent at TRA

Ayman Abualsunun
Digital Innovation Analyst at Riyad Bank

Wahed Alqahtani
Innovation Advocate at Innovation Nation

Basela Islim
DGM and Sales Manager at Petra Scientific Technologies L.L.C

Khalid Al Hosani
Trainer in Innovation and Change Management