Certified Innovation Strategist (CInS)®

Certified Innovation Strategist (CInS)®The GInI Certified Innovation Strategist (CInS)® is GInI’s recognition of business leaders who have demonstrated an advanced understanding of key topics relating to innovation strategy, business model innovation, customer experience innovation, and opportunity promotion.

CInS certification affirms the individual’s proficiency at advanced innovation methods and tools, including such methods and tools as:  strategic innovation portfolios, innovation strategy formation, the GInI Strategic Innovation Roadmap, the GInI Business Model Innovation Framework & Business Model Canvas, the GInI Customer Experience Journey Map, and the GInI Winning Business Plan & Pitch Deck.

Certified Innovation Strategist CInS®

Benefits of Becoming a CInS

Become a Strategic Innovation Thinker
You will develop the ability to see innovation as a tool of strategy for advancing the relevance, growth, and resilience of your organization. You will furthermore develop the ability to guide your organization strategically in defining and pursuing a specific course for innovation. As part of this, you will be able to examine the many options for an innovation portfolio and from these select those that balance the short-term, medium- term, and long-term needs of the organization.

Become a Leading Advocate for Customer Value and Experiences
You will deepen your focus on market pull and on solving real market challenges around customer value and experiences that drive deeper engagement of your customers with your brand, allowing your business to move from empathy to revenue.

Learn How to Effectively Discern Market Needs and Define “What’s Next”
You will learn effective methods and tools for helping your organization uncover new sources of value for its markets, including how to prioritize these for maximum impact relative to emerging trends and scenarios. You will learn how to look both inside and outside the organization for the most promising new models of market engagement.

Become a Champion of Your Organization’s Own “True North”
You will develop the ability to take an objective look at how your organization is delivering new innovation to ensure it is maximizing its overall impact on the market and the business.

Obtaining a CInS Certification

STEP 1- Meet the exam eligibility requirements:

To be eligible to register for the CInS exam, an individual must meet ONE of the following criteria:

.  Hold a CInP Certificate plus a minimum of 2 years of professional experience.
.  A minimum of 2 years of professional experience with a Master’s degree or higher.
.  A minimum of 4 years of professional experience with a Bachelor’s degree.
.  A minimum of 7 years of professional experience with less than a Bachelor’s degree.

In addition, the individual must show proof ownership of the GInI Applied Innovation Master Book®.


STEP 2 - Apply for and pass the CInS exam

The certification exam has 120 multiple-choice questions which you have 120 minutes to complete. The passing score is 65%.

Maintaining CInS Certification

To maintain your CInS Certification, you must earn 45 Innovation Development Units (IDUs) every 2 years, or retake the CInS® exam. 

Detailed information can be found under Maintain Your Certificate.


Obtaining CInS Certification 650 USD Exam Enrollment Fee
GInI Applied Innovation Master Book® 300 USD Plus Shipping Fees